Featured Articles

Check out a selection of my creative writing work below. Industry-specific samples available upon request.

Know Thyself: Who Are You Among a World of Masks?

We’ve mastered a lot, we humans.We’ve mastered the wind. We have masters of art, of writing, of dance and of song. And we’ve mastered how to take things apart, to find the tiniest piece, down to the atom, only to find it invisible.But what have we truly mastered? What have we truly learned?The truth is, not much.One thing we’ve yet to master, of all things that exist, is the self.It’s that enigma that stares back at you in the mirror, a facade, your persona that you call a face. It’s your face y...

Clicks or Conscience? Navigating the Complexities of Ethical Social Media Marketing

It’s often said that in business, integrity is what pours the foundation of trust. And it is trust that acts as the currency of every business partnership. Thus, ethics should always be at the forefront of your marketing model, especially in the realm of social media marketing.


It’s true that many people may find the term “ethical social media marketing” to be somewhat of an oxymoron. In other words, can ethics even exist in a landscape teeming with attention-grabbing, click-happy marketers w...